Senior SEM Specialist
GiG Media is now Gentoo! 🐧 Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players to get more - more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool Sitebee.
As a Senior SEM Specialist, you will lead the planning, execution, and analysis of paid search campaigns across SEM platforms. From identifying new market opportunities to optimizing campaigns and reporting on performance, you will be pivotal in expanding and growing the paid marketing channel.
Ready to lead the growth of our paid marketing efforts? Join us as a Senior SEM Specialist and help shape our SEM strategies while working in a dynamic and innovative environment. Apply now to take the next step in your career!
What you will be doing:
- Plan and execute digital marketing campaigns across SEM platforms.
- Collaborate with AI campaign optimization providers to enhance performance.
- Provide digital support for ad selection, messaging, and targeting.
- Analyze markets to identify opportunities for growth.
- Monitor, track, and report on campaign performance.
- Prepare daily, weekly, and monthly reports on SEM efforts.
- Work closely with other channels to align campaigns.
- Partner with designers to ensure content is appealing and compliant.
- Ensure all ads comply with gambling regulations.
- Identify new opportunities in markets, verticals, and platforms.
- Stay updated on SEM best practices and emerging trends.
- Take ownership of SEM projects and KPIs, driving further channel expansion.
- Analyze competitor activity to stay competitive.
Who we are looking for:
- Expertise in SEM tools like Microsoft Advertising and Google Ads.
- Strong knowledge of Google Analytics and other analytics tools.
- Experience with S2S tracking across multiple platforms.
- Ability to manage budgets and analyze financial data for SEM accounts.
- Proven understanding of conversion funnels and large datasets across platforms.
- Detail-oriented with excellent multi-tasking and time-management skills.
- Strong teamwork and collaboration skills.
- Analytical mindset with a structured approach to problem-solving.
- Willingness to continuously learn and adapt to new trends and tools.
- Interest in learning more about the casino industry.
- Ability to focus on strategy while meeting daily operational needs.
What we're offering:
- Daily Office Lunches: Varied menu options including vegan choices for a delightful lunch experience.
- Birthday Leave: It's your special day, so you get a day off to celebrate it!
- 'Me Time Day': Take a paid day off to focus on self-care and your mental health.
- Volunteer Day: Give back to your local community and receive a day off for this generous act!
- Career Progression: We prioritize your professional development and provide support and guidance to ensure your constant growth.
- Learning Budget: Enjoy diving into learning via platform Learnerbly and enhance your hard and soft skills.
- Annual Wellbeing Benefit: Each employee receives a budget every year to spend on their overall wellbeing.
- Massage at the office 1/2 times a month: A moment to relax and decompress on a regular working day.
- Gym at the office: Physical fitness improves your overall wellbeing.
- Pension scheme: We help you to plan for the future.
- Vibrant Office Culture: Enjoy our lively and supportive office atmosphere daily, complemented by a calendar of both in-house and external events and parties to foster connections with colleagues.
- Free Parking: Park close to our offices hassle-free.
- Easy access to public transportation: We're right beside Nørrebro and Skjolds Plads stations!
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Private Health Insurance with Dental coverage : Generous coverage with a strong network of providers, including a sublimit for psychotherapy because we prioritize your mental well-being, physical therapy specifically tailored for addressing potential impacts related to sitting jobs, and much more.
Get more out of Gentoo Media: https://www.gentoomedia.com/
- Department
- PAID
- Locations
- Copenhagen, Denmark
- Employment type
- Full-time
About Gentoo Media
GiG Media is now Gentoo! 🐧Inspired by the fastest and most resilient penguin species in nature, we're here to help our clients and players to get more - more reach, more traffic, more fun. With more than 17 years of experience, Gentoo Media is a leading affiliate in the online casino and sportsbook industry through our extensive portfolio of products and services, featuring our flagship websites AskGamblers, Time2Play, CasinoTopsOnline, WSN, Casinomeister, and our SaaS brand-protection tool GiG Comply.
Senior SEM Specialist
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